Focus group was when our group and other groups sat down together and we received many feedback's on our original idea which changed some concept within our idea and also, we gave out our feedback's to the other group's ideas.
From the other groups, we retained a few ideas from the questions they asked us and the few questions and quotes were:
- "Where you planning to film the car crash scene?"
- "How would you display the car crash?"
- "What would the lighting be like?"
- "Would the most of the scene be flashbacks?"
- "Is the flashback going to occur when the car crashes or in the hospital?"
- "I wonder whether if it is worth making opening 3 minute rather than the ending 3 minute"
- "Less dramatic but it would potentially be more engaging in terms of narrative"
- "If you make the last 3 minutes, how will you communicate what's happened to your character?"
- "Because most of the movie is going to show flashback, do you think you will be able to fit all the scenes in without it making sense?" .
From the focus group, the discussion certainly did help me and my group to reflect on our current idea and to know whether the current idea would be the strongest part of the 30 minute movie and whether it will approach the audience in terms of identification or understanding of the audience. Our original idea contained the ending 3 minute of the 30 minute movie and most of the clip, it would be flashback. The focus group discussion helped us to understand how the part we chose from the 30 minute movie was weak and had no understanding with the audience. With the audience, it wouldn't make sense to them and they wouldn't know anything about the characters. For example, the quote "If you make the last 3 minute, how will you communicate what's happened to your character?", this question helped us to understand that our initial idea didn't involve much understanding of the narrative and the characters with the audience; the audience will just be confused and will be misled by the flashback. Moreover, the discussion will certainly impact our final product positively as we will take the ideas from the feedback's from the other groups to benefit ourselves with a better idea. It made us reflect on our initial idea and how it wouldn't be as appealing as the first 3 minute clip of the 30 minute movie even though it is less dramatic, it makes more sense with the characters and the audience will understand everything about the narrative and the character.
Moreover, the question "Where you planning to film the car crash scene?" was the question that affected us and our initial idea. We as a group didn't think of the location and how we are going to film a hard scene so from the question, we had to change our whole idea to another easier, less dramatic and more understandable idea which is the first 3 minute of the 30 minute movie.
The target audience for my and my group's final film production would be aged from 12 to 25 because in the brief, it said that our film production must not be over 15 British Board of Classification but our is below 15 which is suitable for our brief. Also, the reason why our film production will be would be suitable for 12 year old's and older is because due to the BBFC, we don't show any violence although our film production might include inappropriate language with the actors. Moreover, with the actors in our film, most of them are young but we have 1 older actor who is playing the mum of the main character and she is the one that doesn't remember her own daughter as her daughter is forgotten by everyone due to the narrative. Additionally, the idea that most of the actors are young is the reason why it would appeal to 12 and older because some of the young kids aged at 12 and older can relate to the problems that the main character is facing. It reflects real life events perhaps which the people can relate to. Also, our narrative helps to target a widespread audience from 12 to 25 approximately or older because many people can relate with the main character's problems that she is facing in the movie. Moreover, the gender classification for our film production would be approximately 60% female and 40% male. This is due to the main character being a female and is facing a huge forgotten problem where many other females can relate. Moreover, the lead character is a white female which reinforces the stereotype in the media of how white women are vulnerable and that is what our main character is within the film. She is isolated and vulnerable. Furthermore, with the social class, it would be targeted at all the people with different social classes because many from different social classes can relate to the problems that the main character is facing. Moreover, it would be targeted at all ethnicity due to the problems of the main character which is relatable to many in different races. Lastly, our target audience may have interests such as solving mysteries or watching Sci-Fi films because our film is about mysteries and is a Sci-Fi genre.